Microsoft Templates: What do I ask for?
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April 2025
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Unsure how to order Microsoft Templates? In this article, we help you navigate the essentials when enquiring about your organisation's Microsoft Templates.

How visual design quality directly impacts proposal win rates
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March 2025
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Are you losing work by ignoring the visual impact of your firm's proposals? Stanford research shows 75% of people judge organisational credibility based on visual design quality alone.

The Benefits of Fractional Design Leadership
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February 2025
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From chaos to clarity: In this article, we explore the benefits that Fractional Design Leadership achieves for in-house professional services firms and their design teams.

Fractional Design Leadership: The smart model for professional services
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January 2025
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Savvy professional services firms are discovering a powerful new way to access top-tier design leadership without the hefty price tag of a full-time leadership hire.

Achieving rebranding success: A case study
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December 2024
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Too often firms spend good money on branding without results. It happens. We get it. But it doesn’t have to end this way. In this insight, we explore three key areas to pay attention to when rebranding.

The role of visual communication in your proposal outcomes
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November 2024
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Poor visual design might be the document equivalent of bad body language in person-to-person communication. So much can be said without actually being said.

Brand guidelines – what should they include?
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October 2024
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How do you know if you’ve paid good money for an underperforming brand? This article explores what you get when a branding expert creates your brand.

PowerPoint templates: Big firm know-how for smaller professional services firms
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September 2024
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There really is nothing stopping small to medium sized professional services firms from having big-firm quality templates.

How small to medium-sized firms could potentially win more work
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March 2024
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We explore the relationship between branding and trust for small to medium-sized professional services firms, and what may influence winning new work.

The top 5 signs it’s time for a rebrand

January 2024

Knowing when the right time to rebrand is can be a difficult decision for a business. Understanding the reasons behind the 'when' and 'why' can help the decision-making process. Let's unpack.

What businesses should expect from their new brand identity

November 2023

Having resuscitated many brand catastrophes in the past, we have seen firsthand what choosing the wrong path has cost businesses. In this article, we outline what constitutes a good brand identity.

Are your business documents attracting or repelling?

September 2023

Read how the brain responds to good design, and why it’s important, and what Jessica Mauboy and Anthony Callea have to do with your content.

A Marketer's Guide to Typography

September 2023

In this free download, we explain the various aspects of typography and explore 'before and after' design executions that assist marketers in elevating their design-level outputs.

Licence to design

August 2023

Throwing the kitchen sink and everything else at a piece of design work is like overcooking calamari … Once you’ve gone too far, you’re better off starting again.

6 Steps to Faster Document Turnarounds

August 2023

In this free download, we explore how professional services firms can harness document solutions that deliver operational efficiencies.

Depressurising proposals

July 2023

People running everywhere. Last-minute spell-checks. Mayhem, bordering on madness. Yes, it’s proposal time!

The danger of your new brand becoming a casualty

June 2023

So, your branding agency did a magical job on your visual assets. Did the wow factor only last a short time? Read on to find out why brand implementation is a crucial part of a successful brand.