McKinnon is a not-for-profit organisation that works for the betterment of Australian democracy. McKinnon's audience encompasses the politically engaged through to Australia's political class, including current and former members of parliament.
The brand strategy and visual brand concepts were created by a different branding agency.
We were approached to design and develop a comprehensive suite of templates across Microsoft Word, PowerPoint and Excel.
Drawing on McKinnon's geometric visual brand aesthetic, we created colourful visual executions for each of the master brand and pillars.
Working closely with McKinnon, we designed and developed over 80 Microsoft Word, PowerPoint and Excel templates across all of their focus area brands. These templates needed to work easily and cohesively between the different visual brand identities of the focus areas.
These functional templates created efficiencies in document creation while ensuring brand consistency, and empowering staff to produce polished materials.
We provided comprehensive template training, empowering their team to maximise the new template system.
