Agestrong Health Group (Agestrong) is a family-owned and clinician-run healthcare provider that delivers allied health support across Australia, providing services to aged care, hospitals, and other areas where their valuable service is needed.
Agestrong required a comprehensive brand strategy and visual identity that would position them as strong leaders in aged care services and the general allied health sector. The brief called for a visual identity that would communicate empathy, care, and compassion whilst maintaining broad appeal across different stakeholder groups.
Through extensive collaboration with the Agestrong team, we undertook multiple stakeholder engagement sessions and ran workshops to elicit insights. These insights contributed to the comprehensive brand strategy that would go on to underpin the visual brand concepts that were created.
The approved visual identity features a soft yet bright colour palette and contemporary design elements that reflect the organisation's strength, empathy for their care recipients, and the company's general approach to aged care.
A comprehensive suite of materials was produced, including website designs and project management, MS Office templates, and multiple brochures. These and other deliverables provided Agestrong the tools to maintain consistent and impactful communication across all touchpoints.
