YOUR BRAND
IMPLEMENTATION PARTNER
Brand refresh
DLA Piper is a multinational law firm with offices in over 40 countries throughout the Americas, Asia-Pacific, Europe, Africa, and the Middle East.
mext Consulting engaged BrandOps to work on visual brand concepts for DLA Piper that were ‘refreshingly different’. The brief had its challenges as we couldn’t veer outside of brand guidelines; however, we had to change the look and feel.
The logo, typography, and colour palette needed to stay the same; however, we had to find ways to make the visual identity look different while still using the same brand assets.
We set about finding ways to pioneer a refreshed brand using existing brand assets.
The method used was to increase the usage of secondary colours and find imagery that was both more powerful in content and composed in a way that was more engaging to the reader.
The use of stylised typography, while staying within DLA Piper’s font requirements, allowed what would have been ordinary text blocks to look different.
An extensive suite of collateral was produced and handed over to DLA Piper for their internal design team to rollout.
► Proposed future visual identity
► A1 Posters
► Graduate brochure
► PowerPoint decks
► Digital and print concepts
► Internal brand launch merchandise
Brand refresh
DLA Piper is a multinational law firm with offices in over 40 countries throughout the Americas, Asia-Pacific, Europe, Africa, and the Middle East.
mext Consulting engaged BrandOps to work on visual brand concepts for DLA Piper that were ‘refreshingly different’. The brief had its challenges as we couldn’t veer outside of brand guidelines; however, we had to change the look and feel.
The logo, typography, and colour palette needed to stay the same; however, we had to find ways to make the visual identity look different while still using the same brand assets.
We set about finding ways to pioneer a refreshed brand using existing brand assets.
The method used was to increase the usage of secondary colours and find imagery that was both more powerful in content and composed in a way that was more engaging to the reader.
The use of stylised typography, while staying within DLA Piper’s font requirements, allowed what would have been ordinary text blocks to look different.
An extensive suite of collateral was produced and handed over to DLA Piper for their internal design team to rollout.
► Proposed future visual identity
► A1 Posters
► Graduate brochure
► PowerPoint decks
► Digital and print concepts
► Internal brand launch merchandise
