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Visual brand concepts
The McKinnon Institute for Political Leadership provides professional development for Australian Members of Federal and State Parliament.
We were engaged by the McKinnon Prize in Political Leadership to create visual brand concepts using the current logo and colour palette.
Through focused workshops and desktop research, we developed a strategic direction for refreshing the visual brand identity.
We preserved the established black and gold color scheme to maintain the premium feel, while leveraging the logo's strong recognition built over five years in the political sphere.
From this foundation, we crafted three distinct visual concepts, with the two shown here presented for consideration.
► Visual brand concepts
Visual brand concepts
The McKinnon Institute for Political Leadership provides professional development for Australian Members of Federal and State Parliament.
We were engaged by the McKinnon Prize in Political Leadership to create visual brand concepts using the current logo and colour palette.
Through focused workshops and desktop research, we developed a strategic direction for refreshing the visual brand identity.
We preserved the established black and gold color scheme to maintain the premium feel, while leveraging the logo's strong recognition built over five years in the political sphere.
From this foundation, we crafted three distinct visual concepts, with the two shown here presented for consideration.
► Visual brand concepts
