mext Consulting is a Melbourne-based marketing consultancy that focuses on building brand trust for corporate and not-for-profit clients.
The brief from mext was to rebrand the existing trust model, focusing on a new logo, colour palette, typography, and visual identity. This new look needed to seamlessly blend in with existing brands within the broader brand architecture.
The new colour palette needed to move away from existing primary colours and display a visual aesthetic in line with corporate expectations.
The colour palette was designed using a test-and-iterate approach to ensure the colours would hold up on both the logo and the heavily used graphic wheel, and across multiple brand touchpoints.
A 32-page A4 promotional book was produced, as were assets for updates to the existing website.
The visual brand adopted a semi-muted colour palette while staying aligned to a corporate audience.
The logo, visual brand identity, and promotional book were successfully produced within a short timeframe.
