Redbridge Capital is a purpose-driven global investment manager. They are a valued, engaged and trusted partner for the founders, companies and funds with whom they invest their time and capital.
As a new start-up, Redbridge Capital required a new brand, brand strategy, and visual identity in line with their intentions and direction in the market.
The brief from Redbridge Capital was to create a new visual brand that was calming and trusted, and also aligned with their investment principles, positioning in the market and audience.
Working alongside Redbridge Capital, the brand strategy elements were the first necessary step to setting the course for the brand. As part of brand strategy, a tone of voice was determined for Redbridge Capital, allowing both the written and visual components of the brand to come to life in an intentional manner.
Brand concepts were created, presented, and refined until the final concept was approved. The visual brand uses the concept of the "horizon" as its core visual anchor point, which stems from the long-range investment strategy of Redbridge Capital.
All brand deliverables were created and successfully implemented within a short timeframe. Brand, PowerPoint, and Word training was delivered to the team upon handover.
